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1. Transmedia storytelling is important in digital convergence because the story and the marketing become intertwined. This is to say that consumers are accessing different content on different media, however all of that content is specific to one story. 2. Media business can benefit from transmedia storytelling for a number of reasons. One being a way of keeping audiences engaged even when the show is not in season. This also creates multiple entry points for new consumers to access. 3. This can be a benefit to different bodies of audience consuming products because different media gives them a chance to pander to a young or old audience making one media more appealing over the other and vice versa. 4. In terms of collective intelligence, transmedia storytelling can actually expand on what could be known about the media and disperses that information. This makes consumers gather information from multiple sources and then share it with each other so that nobody can ever know all ...

Why Citizen Journalists and Professional Journalists Must Work Together I don't know why professional journalists and citizen journalists don't work together more often. Both journalists increase the flow of information and can make news exciting. While their competitive nature is great, they would benefit tremendously by working together. Citizen journalists have an advantage over the professionals. Citizen journalists have the power of inside access and up to the minute documentation of events, and direct relationships with key witnesses. Citizen journalists, themselves, are the closest to the truth. Professional journalists have something that citizens don't have too. Professionals are able to see the entire story objectively with journalistic training. More importantly, they have the ability to access a publication that will bring the story to a large audience. In a time where anything can be deemed as "fake news," both journalists have a huge...

What does aggregation mean? Aggregation is when things are brought together whether it be smart people, ideas, information etc.  Why does the author describe Arianna Huffington as “the queen of aggregation?”  Go to the Huffington Post and provide an example. Arianna Huffington is described as "the queen of aggregation" due to the fact that Huffington knows how to bring other aggregators together, almost eliminating people who make real things to aggregate. Huffington Post has a wide variety of content from a variety of sources.  Is aggregation a threat to professional journalism - why or why not? Aggregation is a threat to professional journalism because original work depreciates in value when it can be shared around a platform. Although the work is credited, it can be easily seen as copying. A professional journalist receives a photo captured by a citizen journalist.... What are the positives? The positives of new media is the ability...