Transmedia Storytelling 101

1. Transmedia storytelling is important in digital convergence because the story and the marketing become intertwined. This is to say that consumers are accessing different content on different media, however all of that content is specific to one story.

2. Media business can benefit from transmedia storytelling for a number of reasons. One being a way of keeping audiences engaged even when the show is not in season. This also creates multiple entry points for new consumers to access.

3. This can be a benefit to different bodies of audience consuming products because different media gives them a chance to pander to a young or old audience making one media more appealing over the other and vice versa.

4. In terms of collective intelligence, transmedia storytelling can actually expand on what could be known about the media and disperses that information. This makes consumers gather information from multiple sources and then share it with each other so that nobody can ever know all there is to know about the story/media.

5. Interactivity among the audience becomes encouraged due to the fact that not everybody can have all the information so they are forced to talk among each other and collect more information from more than one media or source.



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