Digital McLuhan

1. The pre-literate acoustic was not widely accessible. The alphabetical visual world is easily remade and
 mass produced, where the preliterate acoustic world required skill and work to be created. 

2. The alphabet had segregating tendencies because it could not be known universally because
 it could not be seen at more than one place at the same time. It also took time and effort to recreate
 the alphabet. The printing press reverses these tendencies by being able to print many more copies
 of the alphabet 

3. The alphabetic communication in online communication makes cyberspace acoustic 
because it is easy to interact with anywhere in the world day and night. 
The availability to interact was greater, and consumers opinions could be considered.  

4. The two criteria for selection are wanting media to extend our communication beyond the biological
 boundaries of seeing and hearing and wanting media to recapture elements of that biological 
communication which early artificial extensions may have lost. According to the selection criteria I think 
we will essentially replicate human experience within media and be able to convey all sense through
 media. These traits of human experience will be made easily available through media.

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