Questions for “Introduction: ‘Worship at the Altar of Convergence’”

1. Media convergence occurs the communication and media fields in an effort to benefit both consumer and business. Business's may see media convergence as an opportunity to expand their reach and control to unite consumers on multiple technology platforms. On the other hand consumers use media convergence as a tool to collaborate with other consumers.

2. They discuss divergence between television to internet, cinema and mobile phones, video games and traditional media, political culture and between consumers and television producers.

3. In addition to technological changes, media convergences has culturally brought consumers and their media together. Consumers are now engaging with each other collectively due to the way their media is being brought to them.

4. New media does not displace old media, however the tools necessary to access the media are displaced. New technologies only change their status and function because old media still functions within a broad spectrum of options.

5. Media consumption becomes advantageous in new ways for both business and consumer. Media companies are looking to quickly send media through channels and creating a broader audience. On the other hand consumers use this as a way of gaining more control over their media and creating a new flow of media on their devices, as well as interacting with other consumers.

6. Digital convergence means journalists and communication professionals will actively involve themselves in as many platforms as possible and interact as much as possible with consumers.

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